Customer Experience · Cloud Security

David D. Lawson

I close the gap between what engineering builds and what customers need. I lead the scale technical account management team across EMEA at Wiz(opens in new tab) (now part of Google Cloud(opens in new tab)) helping security teams turn platform capability into measurable value.

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Customers don't buy products; they hire them to do a job.

Clayton Christensen

What I Believe

Product meets reality

Every feature ships with assumptions. Someone has to sit inside the customer's reality, find where those assumptions break, and get that signal back before it becomes a churned account. That's not support. That's product intelligence.

Results, not verbs

"Drove adoption" tells you nothing. "Grew adoption from 40% to 72% in one quarter" tells you something worth saying. If you can't quantify it, you didn't own it.

Adoption beats features

A mediocre tool developers actually use beats a technically superior platform they avoid. The security you use is always better than the security you don't.

Context is king

Knowing the product is table stakes. Understanding the business goal, the team friction, and the constraint nobody has written down — that's what turns a recommendation into something people can act on. Advice without context isn't just unhelpful. It's often wrong.